Tuesday, August 9, 2016
Earlier this year, WADADA News for Kids published a audience survey. A study to the reach and impact of the WADADA News for Kids network after 11 years of implementation and the importance of having news for kids bulletins in general through a quantitative audience survey.

After 11 years of setting up news for kids bulletins in 16 countries, Free Press Unlimited aimed to measure to what extent these programmes have had an impact in the partner countries. Through conducting an audience survey in the 12 participating WADADA News for Kids partner countries, the reach and impact is analysed of the WADADA News for Kids network along with the importance of having news for kids bulletins in these countries in general.

The acquired data gives new insights about the target group, from which the distribution of the news for kids programmes can be improved and be better tailored to the target group. Based on the results of this study it can be argued that children in all WADADA News for Kids countries who watch a WADADA News for Kids bulletin become, in some form, more informed and feel engaged with and empowered by the news bulletins. Besides the fact that the programmes reach their target audiences, it appeared that they are also reaching secondary audiences such as parents, siblings and other relatives.

Moreover, it was indicated that in some countries, children that have seen a WADADA News for Kids bulletin are more eager to obtain information about hard news topics in comparison to children that had never seen a WADADA News for Kids bulletin. Hence, this study demonstrates that the WADADA News for Kids network has had an impact in making children and youth more informed, engaged and empowered worldwide and indicates that news for kids in general is important.