Media need to reinvent journalistic methods and focus on crisis mitigation in their organisations.
In previous epidemics like Ebola in West Africa, women faced greater exposure to the virus, in large part due to pre-existing gender norms in their environment. And sadly, with COVID-19, we see that happening again, but now on a global scale.
While the GEM (Gender Equality in the Media) programme of Free Press Unlimited supports a long-term vision, the current pandemic requires a swift response to the immediate issues the media organisations face, which, if left unaddressed, will put the existence of the independent media and as such the position of women in danger.
We believe that reliable information, fair gender representation, financial support for media (development) organisations and empathic and skilful leadership are the crucial elements to help the sector during the crisis and make it emerge stronger in the long run.
Free Press Unlimited, directly or through its media development partners, seeks to deliver a coherent support package to media to help them navigate this crisis, facilitate necessary changes, and in doing so support women in society and the media. Learn more about our vision to promote gender equality in and by the media during the COVID-19 crisis.
Podcast: Together for reliable information
Episode #7: Gender and media during COVID-19 . As a part of the campaign ‘Together for reliable information’ we are producing a series of podcasts to highlight the inspiring initiatives from our partners all over the world to keep bringing reliable information to the public. In every podcast one of our programme coordinators will talk about the latest news from our partners on the frontline. In this podcast we speak with Larissa Buschmann, Programme Coordinator Gender & Media at Free Press Unlimited. She talks about how the COVID-19 crisis aggrevates a lot of existing problems for women, and how media can play their part in making a social change.