This new medium makes sure Kosovars all over the world are able to get a clear, diverse image of the situation in their country, even as others who might be interested. It's aimed at young people, a very big group in Kosovo. The website, even as the magazine, is published in three languages; Albanese, Serbian and English. Also, it has a very modern, artistic design.
Kosovo 2.0 first started as a website, but to reach another group of people, founder Joan de Boer and editor in chief Besa Luçi decided to make a magazine as well. The magazine is issue-based, which means it is limited in number of issues. There will be 8 issues of the magazine, which all have a certain theme, like 'image' and 'corruption'.
Kosovo 2.0 was an initiative of Joan de Boer, a Dutch photographer and Besa Luçi, a journalist from Kosovo. They both were frustrated about the worldwide image of Kosovo and came up with the idea to make a change.