Friday, February 19, 2021
In 2020 the Media4Women campaign of Free Press Unlimited featured its first Gender Equality Champions. The Champions are those who are already actively promoting gender equality in and by the media. On 1 March we kick off the 2021 campaign with the first of five new Champions: Sarah Macharia, the Global Coordinator of the Global Media Monitoring Project, the world’s largest media monitoring initiative.

With the Gender Equality Champions we want to highlight the impactful initiatives focusing on gender equality in the media, and share their inspiring stories. This year the Media4Women campaign is about data monitoring in and by the media. Why do we need data? What does data tell us? And how can the media, and the public, contribute to monitoring, and help fix the measured imbalances?

This year we interviewed five Gender Equality Champions, from the Netherlands and abroad. During the campaign, from 1 to 14 March, we will publish their interviews and video messages. They are representing different fields, from researchers, to film makers, to print media editors-in-chief, to managers of international non-governmental organisations. We hear how different gender representation data influences their decision-making, and helps to better act upon the needs of the people they represent or reach out to.

Participation in GMMP by Free Press Unlimited

Sarah Macharia directs the Global Media Monitoring Project (GMMP) that is applied in over 100 countries worldwide. In 2020, Free Press Unlimited, in collaboration with WOMEN Inc., carried out the monitoring as part of the GMMP in the Netherlands. The results show that there is still little diversity in the Dutch news media: only 26% of the persons in the Dutch news media are women. And only 9% are persons of color. During the Media4Women campaign we address this and other data to raise awareness.

Join us!

Stay tuned and follow us on Instagram, Twitter, and Facebook to not miss a thing from this year’s campaign. Read more about the Media4Women campaign, and see how you can join!

Media4Women Campaign