Free Press Unlimited is currently seeking to hire a Marketing Expert.

Free Press Unlimited strongly believes that all people are entitled to unbiased, reliable and timely information. This enables them to assess their own living conditions, influence these and make the right decisions. Press freedom and freedom of information are vital for gathering and spreading reliable, unbiased information. Media play a crucial role in providing people free and unrestricted access to information that can help them develop and monitor the authorities. We want to make and keep objective news and information available to everyone, especially to people in countries without or with limited (press) freedom.

By supporting media professionals and journalists, we want to help people gain and keep access to the information they need to survive and develop.

Free Press Unlimited is currently supporting an alliance of a few independent media organisations in the Middle East committed to the highest standards of journalism and unimpeded freedom of speech. FPU has set up a capacity building/learning programme for these media outlets in order to support them in improving and strengthening their output.

Free Press Unlimited is currently seeking to hire a Marketing Expert.

The role of the marketing expert will be focused in the first phase on scanning the overall performance of news outlets in the Middle East, ranging from management efficiency to quality of graphics, content and online traffic. This will involve a broad market stakeholders analysis to identify an online and other media USP. The expert will have to submit an overall report with his/her observations and rating. The second phase will be focused on creation of tools with ideas and supporting the news outlets with creating and executing a marketing strategy.

Responsibilities:

  • Scan the performance of news outlets in the Middle East
  • Produce an assessment report with a clear evaluation methodology for the performance of the following departments/aspects:
    • marketing management efficiency
    • marketing strategy
    • communication efficiency
    • quality of content
    • existence and quality of PR outreach
    • maximisation of staff utility
    • quality of aesthetics (graphic design)
    • business growth
    • online traffic growth
  • Produce reports identifying the businesses’ weak points and strong points with overall rating
  • Create tools with marketing ideas aimed at operating environment optimisation and audience development for:
    • website, social media
    • search for special topics
    • optimising texts for search engines (SEO)
    • creation and maintenance system of contact databases
    • building and strengthening of local, national and international partnerships
    • mapping and weighing of relevant events
    • public relations
  • Support news outlets with the creation of a marketing strategy
  • Optimise feed analysis (including ‘open source’ analytics) with the creation of digital data and ratings gathering and monitoring systems (online audience analytics and analysis instruments), advise and support on setting performance targets and using data in decision-making
  • Mentor news outlets with advice on executing marketing strategy
  • Mentor/transfer knowledge on digital and social media marketing skills
  • Advise and mentor on how to monitor audience behaviour, how to understand and use results of audience research, audience engagement and digital analytics
  • Assist in cross-promotion enquiries while developing a familiarity with like-minded organisations.

Requirements:

  • Fluency in Arabic and English
  • Masters degree in digital marketing
  • Minimum of five years conducting, mentoring and coaching on the job apprenticeships in media industry
  • Experience working with a Middle Eastern media outlet is a plus
  • Experience working in consumer behaviour
  • Experience overseeing management
  • Experience working in risk analysis
  • Minimum of five years’ experience tracking business success records
  • Minimum of five years working in digital media and social media marketing
  • Excellent work ethics and punctual with deliverables
  • Business intelligence
  • Excellent communication skills
  • Problem-solving skills and creative multitasker
  • Result-oriented
  • Ability to travel to the Middle East region (as required).

We offer:

A freelance contract, in a dynamic international environment, with a competitive salary based on local standards. Free Press Unlimited uses fair selection criteria based on equal opportunities.

A written application consisting of a CV and a short motivation (preferable in PDF format) should be submitted by e-mail before 2 June 2019 to vacanciesejsm[AT]freepressunlimited.org.

A screening is part of the application process.