Launch of the Global Gender Learning Brief

Webinar: PRIMED
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On October 20, 2022, Free Press Unlimited hosted a webinar to launch the Global Gender Learning Brief. It was created as part of the Protecting Independent Media for Effective Development (PRIMED) programme.* The webinar attracted many practitioners working in the media sector worldwide.

Key objectives

This learning brief aims to summarise key issues, evidence and trends on media and gender and help PRIMED partners identify opportunities to empower women as both media consumers and content producers as well as to amplify the voices of women in the media. It explores the links between improved gender equality in the workplace and the sustainability and viability of the media (a business case of gender equality). The brief also considers content formats which can promote gender equality in the public sphere and examines the role of self-regulation in ensuring that women are more fairly represented in media outputs.

Guest speakers

Three invited guest speakers- Dr Gitiara Nasreen, Professor, Department of Mass Communication and Journalism at Dhaka University,  Mariatu Kabba, Journalism mentor, BBC Media Action, and Lilian Museka, Acting Executive Director, Association of Media Women in Kenya (AMWIK) shared their vision on how, through working on specific areas and using best practices, the media can become more gender-sensitive, create a safe environment (online and offline)  for their staff and meet the needs of their audiences.

Download the Global Gender Learning Brief here:

*Protecting Independent Media for Effective Development (PRIMED) is a three-year programme to support the provision of public interest media in Bangladesh, Ethiopia and Sierra Leone. PRIMED seeks to build the resilience of public interest media to political and economic pressures that are undermining viability, and to develop information ecosystems that enable a better flow of trusted public interest media content. With a strong focus on research and learning, PRIMED is also looking to shape media development policy and practice globally. PRIMED is implemented by a consortium of media support organisations, with expertise in different aspects of media and development.

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