Who we are

We are Free Press Unlimited.
We are making reliable information available to everyone.
Journalists running for safety in Ukraine. Photo: Anna Dolu Agency
Journalists running for safety in Ukraine. Photo: Anna Dolu Agency.

Our vision

In our ideal world everyone has access to independent, reliable and timely information. To make this possible, Free Press Unlimited supports media and journalists worldwide.

Our vision is short and to the point: People deserve to know. All over the world.
 

Our mission

Our mission stems from Article 19 of the 1948 Universal Declaration of Human Rights:

“Everyone has the right to freedom of opinion and expression; this right includes freedom to hold opinions without interference and to seek, receive and impart information and ideas  through any media and regardless of frontiers.”

Everyone has the right to independent, reliable and timely information. People need that information to control their living conditions and to make the right decisions.

To that end, press freedom and freedom of information are indispensable. That is why Free Press Unlimited supports local media professionals and journalists, particularly in countries with limited (press) freedom. They are close to their audience and are the best guarantee for a sustainable, professional and diverse media landscape. We enable them to give people access to the information that helps them survive, to develop themselves, and with which they can monitor their governments.
 

Our core values

Independent
Free Press Unlimited does not accept assignments from financial pressure groups or political groups and follows her own independent strategy. This means that Free Press Unlimited works with independent (media) partners who are able to execute their activities freely and independently and whose aim is to search for the truth and provide information to the public.

Inspirational
Free Press Unlimited aims to inspire local media professionals and organisations to get the best out of their talents and opportunities by sharing knowledge and ideas. We are result-oriented, we make a difference and reach a large audience.

Inventive
Free Press Unlimited searches for smart, creative solutions for the benefit of free access to information, even if there are obstacles or barriers.

Dedicated
Free Press Unlimited is personally involved and persistent in matters concerning the local citizens and (media) organisations. Our approach is a long term involvement with a focus on supporting individuals and media organisations in their development so they can become autonomous.

Tailored approach
The starting point for Free Press Unlimited is the local situation and culture. We are looking for partnership and participation and we take into account the local capacity and technological development.

 

Journalist at work in rural Pakistan
Journalist at work in Pakistan. Photo: Mehrab Afridi.

 

Our organisation

Ruth Kronenburg, Executive Director Free Press Unlimited. Photo: Bodine Koopmans.
Ruth Kronenburg, Executive Director Free Press Unlimited. Photo: Bodine Koopmans.

As of April 1, 2022, Ruth Kronenburg is the Executive Director of Free Press Unlimited, after Leon Willems resigned from the board at his own request after 11 years of forming the board together with Ruth. Leon will remain involved in the organisation as senior advisor international partnerships. Ruth now manages a team of more than 70 passionate professionals. These professionals work closely with 120 partners to oversee media projects in 50 countries worldwide. Our office is located in Amsterdam, the Netherlands.

Biography Ruth Kronenburg

Ruth Kronenburg leads the organisation’s global activities. She is responsible for the international implemention, operation, advocacy and emergency support. She also oversees international projects in Central America, West Africa, MENA region, South Asia and Eastern Europe.

In her previous role as Director of Operations, she held an equivalent position on the Board of Directors, overseeing and being responsible for the operational side of the organisation. Kronenburg was co-responsible for the increasing development in financial, social, professional and economic growth of the organisation with an eye for the sensitive and security issues of the journalists and media in the world.

Four years prior to joining Free Press Unlimited in June 2011, she was interim director / manager specialised in media related organisations. Her achievements included the successful reorganisation of Radio Zamaneh in less than 18 months. Prior to her freelance career, she worked as General Manager for the Endemol Holding group for over 13 years.

Her specialism is change & people management combined with business administration. Her approach to leadership is a blend of clear strategic know-how and a deep understanding of the organisation’s mission: always in service of contributing to the flow of reliable information worldwide.

Kronenburg’s main goal is to ensure that Free Press Unlimited maintains the organisation's strong reputation on Press Freedom and Safety of Journalists. In the coming years, she will continue the successful course of the organisation, while also leading the innovation needed in today's turbulent time for press freedom.

Kronenburg holds a bachelor's degree in business administration and studied PR/Communication.

In addition to her work at Free Press Unlimited, Kronenburg also served and continues to serve on a number of boards:

  • Global Forum for Media Development (GFMD)
    Treasurer, member of Executive Steering Committee: Oct 2021 – Present, Brussels Region, Belgium

  • TNI (Transnational Institute)
    Board member (treasurer): Oct 2018 – Present, Amsterdam Area, Netherlands

  • Pro Bono Connect
    Member Advisory Board: Apr 2016 - June 2021, Amsterdam Area, Netherlands
     

Remuneration Policy 

Board

In determining the board remuneration, the Directive on Remuneration Scheme Directors of Charities of the VFI and the Wijffels Code were followed. The remuneration is subsequently fixed in accordance with the salary scales in the Legal Regulations of Free Press Unlimited. These are revised annually and made known to stakeholders and interested parties. The level of the Board remuneration is mentioned each year in the Annual Report. Free Press Unlimited places importance on mentioning that the Board and management remuneration (including members of the Management Team) is considerably lower than the maximum allowable remuneration in compliance with the Wijffels Code.

Supervisory body 

Free Press Unlimited has a Supervisory Board. The tasks and responsibilities of the Supervisory Board are described in the Articles of Association. The Chairman and members of the Supervisory Board perform their duties without remuneration.

Employees

Free Press Unlimited has its own Legal Regulations where terms and conditions of employment for staff (including Board and management) are set out. Revisions take place in consultation with the Personnel Representatives. Grading takes place based on set function descriptions and corresponding salary scales (maximum 10). Remuneration takes place in accordance with the Focus system. The Focus system is described in detail in the Legal Regulations.

Legal Entities and Partnerships Identification Number (RSIN): 850683476
Commercial Register No.: 52957535
 

Supervisory board

Monica Bremer - chair
Paul Hofstra - chair of Financial Advisory Committee
Ronald Gijsbertsen - on the recommendation of the works council
Nani Jansen Reventlow - member
Ellen Soerjatin - member (and member of Financial Advisory Committee)
Hennah Draaibaar - member
 

Organisational structure
 

Organogram
 

Additional documents 
 

 

How we work

Free Press Unlimited works with over 90 local media partners worldwide. Together we work on our mission to make independent news and information available to everyone. 

Access to information, independent media and freedom of expression are crucial to citizens and social organisations that want to combat poverty and inequality in their society. Conversely, the media need the citizens to know what is going on. By reporting independently, and making public debate possible, the media can contribute to positive change in their society.
 

Photo journalist at work in Iraq
Photo journalist at work in Iraq. Photo: Jodi Hilton


Our goals

Free Press Unlimited supports journalists and media professionals with emergency support, advice, training and capacity building in more than 40 countries. For this we made a Theory of Change in which we created a long term goal and three intermediate goals.

Our long term goal: a diverse, professional information landscape consisting of independent media and journalists that drive (social) change in their society.

Firmly focused on this main goal, we have carefully thought about the best ways to achieve this. We believe that the following 'intermediate goals' are crucial to ensuring local media can fulfill their important social role. These are:

  1. An environment that allows journalists to do their work safely and that promotes freedom of expression.
    To achieve this, we are committed to achieve and promote good legislation and end impunity that perpetuates crimes against journalists. In the countries in which we work, professional media representatives play a key role. That is why Free Press Unlimited invests in these groups. Professional media representatives keep track of how often and where press freedom is compromised and stand up against specific cases of press freedom violation. Our Policy & Advocacy team helps them to raise these matters nationally.
  2. Media and journalists serve the interests of the population, are the voice of citizens and act as their watchdog.
    Media must reflect society. That is why we help them increase the diversity in their own organisations and in their publications, particularly when it comes to women and minorities. We also support social organisations that raise people’s media-awareness and help them sift through the overwhelming amount of mostly digital information. Furthermore, we also support independent media who bring corruption and abuse of power to light and so serve as a watchdog. Thanks to research and the revelations of journalists, citizens hold their own governments and other power holders accountable. In this way, the media and citizens increase the democratic content of their society together.
  3. Journalists and media are professional, effective and confident of their continued existence.
    Free Press Unlimited insists on the importance of professionalism for media and journalists. They must comply with internationally recognised standards and ethical codes, to earn and keep the trust of their audience. Knowledge of modern technology is also essential in a world where mobile phones and social media play a major role. Journalists need to know how they can work safely (digitally), so they can properly fulfill their watchdog role. Free Press Unlimited supports local media and journalists worldwide to work professionally and (therefore) safely. And to make them financially independent, so that their continued existence – and therefore a diverse media landscape – is also guaranteed in the long term.

     
Theory of Change
Free Press Unlimited's Theory of Change

 

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